Million Dollar Challenge Highlight Video
HERO 8 + MAX

Creative Lead, Director, Editor

GoPro Awards

“With over 1M+ views in the first 24 hours, the HERO8 & MAX Million Dollar Challenge highlight reel has once again shown us the power and creativity of the GoPro Community. ”

— Devon DiPietro, Head of Community at GoPro

“The GoPro Million Dollar Challenge is our way of celebrating both the insane capabilities of our newest cameras along with our customers’ incredible creativity”

— Nick Woodman, GoPro Founder and CEO

Community Power!

About the Project

The GoPro Awards: Million Dollar Challenge Highlight video is one of the most anticipated community challenges. It invites GoPro camera owners to submit their best-unedited content to be considered as a clip in the official community highlight video. If your clip makes the final cut, you receive an equal share of $1,000,000!

Our team received over 42,000 individual clips from 170 countries, amounting to over 350 total hours of raw footage, and trust me, we saw them all.

Behind the scenes, the Million Dollar Challenge required everyone involved to work in lockstep toward the common goal of one epic user-generated highlight video. This meant culling the continuous stream of submissions, narrowing in on finalists and, arguably most importantly, helping craft social media posts that would, in theory, inspire creators to submit more bangers to the Million Dollar Challenge. All of it played into a larger vision, one that GoPro Associate Creative Director, and the editor behind this year’s Million Dollar Challenge, Daniel Sherer came prepared with. Read Full Article Here [Source: gopro.com/news]

Results

The campaign contributed over $8.3M in revenue, totaling over 77M impressions, 2.5M engagements, and 15.3M organic views. It continues to be one of the most successful organic marketing strategies to date. Power to the people!